Cyn James Transport

UI Designer / UI Engineer

Helped bring the business online by designing and building a simple, customer-friendly website that made delivery enquiries easier than phone calls.

Client brief

Cyn James Transport wanted a website so customers could enquire and book deliveries online instead of relying on phone calls.

The client provided their logo and colour direction, and I was asked to create a clean website that felt trustworthy and easy to use.

Problem

They wanted to expand their reach and make it easier for customers to request deliveries without friction.

What I did

I designed and built the front-end pages, then refined the layout based on feedback so the navigation stayed simple and familiar.

  • Designed initial mockups (services + contact)
  • Refined navigation style based on feedback
  • Implemented the front-end and prepared it for backend integration
Design decision: navigation style

I initially explored a navigation behaviour that changed after scrolling (a slightly more modern pattern).

After feedback, I switched to a classic sticky navigation so customers could always find what they need quickly.

Outcome

  • Delivered a clean, customer-friendly site design and front-end implementation.
  • The final live site includes backend work done by a third party, with minor changes after handover.

Improvements

  • If I was continuously hired by the project, I would have added more trust cues (e.g., testimonials, FAQs, clearer service areas) to improve conversion.
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